As mergers and acquisitions (M&A) advisors, we’re often asked by medtech business owners about the value of their business. However, there are no simple answers because there are so many variables involved. That said, there are some general guidelines that can help you assess the potential valuation of your business.

Some of the key factors that impact the intrinsic value of your business include:

  1. Timing – As in many things in life, in M&A, Timing is everything!
  2. Size – It’s also true that in M&A, Size does matter!
  3. Assets – Beyond the core value of your business, the type (and quantity) of your assets can contribute to valuation. You want a potential buyer to say: Nice assets!
  4. Team – If you sell your business, can your team manage the day-to-day operations of the company with a new owner? In other words – (the right) People add value!

Some general guidelines for likely value expectations for your business are in the table.

As you may have noted, there’s a wide range of multiples due to so many factors involved with each company’s M&A scenario. It’s often helpful to speak to an M&A advisor to get a better idea of what the current valuation opportunities are for your specific entity.

It’s also known that the market always decides valuation. Unless someone is handing you a check with a specific amount for your company, run away from anyone who guarantees they can obtain a certain valuation for your business. If you do decide to sell your business, ensure that your specific value proposition is heard by the appropriate potential buyers for your business. And if you’re not ready to sell, it’s important to pay attention to your business fundamentals so you have the opportunity to obtain the best valuation in the future when the timing is right.

MedWorld Advisors

About the authors: CEO Florence Joffroy-Black is a long-time MedTech M&A and marketing expert. She can be reached at Managing Director Dave Sheppard is a former medical OEM Fortune 500 executive and an experienced MedTech M&A professional. He can be reached at

Type of businessEBITDA* multipleRevenue* multipleValuation notesLikely buyers
Emerging Growth (Pre-revenue or early stage)NANAValue based on market opportunity and clinical economic evidenceVenture capitalist (VC) as investors, or strategics as buyers
Private - Small (Under $10 million in sales)4x to 6x1xSustainability and team are keyIndividuals or private equity (PE) bolt-ons
Private – Middle Market (Between $10 million and $200 million in sales)6x to 12x1x to 2xHigh competition for these companies IF EBITDA is >15%PE, competitor, or strategic
Private – Large (Over $200 million in sales)8x to 20x1x to 6xHigh competition from all buyersPE, competitor, strategic, or SPAC**
Public 12x to 20x2x to 6xWill often obtain a premium over current stock pricePE, competitor, or public strategic
*Growth rates (historical and projected) will impact multiples. **Special Purpose Acquisition Corporation (Public company incorporated for the primary purpose of making an acquisition).